Rising marketer wants to take all of Instagram’s business advantages. Instagram has become a long time since its inception in 2010, with over one trillion active monthly users and over 500 million active daily users.
Facebook’s CEO Mark
Zuckerberg saw so much promise on the Instagram app and the advantages that he
purchased it just 18 months after it’s $1 billion release, and since then the
company has been growing.
Corporate companies have
begun to respond to this rapidly expanding site, and 90% of them have Instagram
accounts when you examine the top 100 brands in the world. But is it really
only to share cool photos of your company with so many brands and businesses on
As some of the world’s
leading brands have shown, Instagram provides some clear cutting strategies for
generating orders, leads and more.
However, Instagram remains
a rather new platform, and is always rolling out. Why are all the new features
modified and capitalized? What are all the benefits and how do you tap into
Instagram? You might just be asking yourself where to start if you are new to
the site, or you’re looking to improve your existing account.
The reason to buy Instagram accounts
If your objective is to
create your own brand image or an independent channel over Instagram then you
are at the right website.
However, when you gain
long term, active followers, your profile will get an immense boost.
It is as difficult and simple as working a dedicated plan to build your account.
Instagram’s Highest Business Benefits
And How You Can Make Full Use Of Them
About 1/3 of Instagram users used the app for online
purchases of a product
We only have one word: at the end of the day, sales are what many businesses want, and the benefits of Instagram are no different. The main reason you read this blog is probably because you are trying to learn how to increase sales! We’re not guilty of it.
It’s important to know
that it’s worth what you invest in! How’s Instagram worth, then? Okay, let’s
look at certain details.
More than 1/3 of Instagram
users used Instagram to buy a product online, 70% more often than users without
Instagram. Let’s just break it down a little now. Instagram has more than 1
billion active monthly users, and 1/3 of them mean that Instagram users have
used Instagram to buy a product online! We listed early. We mentioned more than
1 billion people on Instagram.
Instagram’s AD Platform
has access to the most advanced social media advertising targeting options
Now that we have
identified the number of Instagram users and the likelihood of their purchase,
let us talk about how you can take advantage of this information.
As reported before, Facebook’s CEO Mark Zuckerberg purchased Instagram some years ago. As a result, the features of Instagram were extended rapidly to suit the capabilities of Facebook. Facebook is considered to have one of the most innovative marketing platforms in social media. It is possible to advertise people on Facebook by age, interest, actions and location, so you can do the same over Instagram .
For you this means that within the 333,333,333 Instagram users who are already likely to buy you will join in on your particular target market.
In addition to the above
listed cold targeting options, Instagram has the same robust retargeting
capabilities as Facebook!
Retargeting – it means
people who have seen or read about your product and business anyway. The most
common way to shop is for visitors to your website who don’t buy yet. This and
more is provided by Instagram! You can create custom audiences based on postal
participation in Instagram, consumer email lists, video views in Instagram, and
You would be surprised to
learn that there is simply a lack of targeting abilities in other social media
platforms that have long been developed in Instagram.
Sales and Leads are
trackable through Instagram ads so you can see clear ROI
The benefit of Instagram
may seem obvious, but you’d be surprised at how many companies invest into
platforms without gauging the effectiveness of it!
Since Instagram uses the same Ads Manager platform as Facebook, it has all of the same tracking capabilities that Facebook has.
You can see everything
from link clicks, to lead to conversions, and you can see the cost per result
on any campaign you run. This means depending on what objective or goal you’re
measuring, you can always see how many results you achieved and at what cost.
In addition to this, you can break down the results you receive to see who or
where they came from
At Bulk Accounts,
we always A/B split test ads and ad sets for our clients. A/B split testing
means running a group of different ads at the same time to see which is going
to perform the best. We also test these ads in different ad sets to see which
target audience + ad combination is going to provide our clients the most
results at the lowest cost per result.
Instagram’s analytics and
tracking capabilities are what make A/B split testing efforts not only worth
it, but highly effective.
Tracking metrics is one of
the most important benefits of buying bulk
Instagram accounts from us. It’s important to clearly see which
ad and ad set is bringing in the most revenue, and business owners can see this
with Instagram ads.
Differentiates Personal Profiles from Business Profiles
Like Facebook, Instagram differentiates account by personal accounts and business accounts.
If you turn your account
into a business account, you will unlock a world of features to help promote
your business. Some of these features include having a call to action button
for your page visitors, the ability to promote your posts with ad dollars, and
access to account insights.
It also gives Instagram
users a clear understanding that the page they are on is owned by a business
and is not just a personal Instagram page.
5. Instagram’s User Base
Allows You To Tap Into An Otherwise Unreached Customer Base
If your business is not
present on Instagram, can you be sure that you’re reaching them?
50% of Instagrammers
actively visit the profile of a business every day, but your company will not
be one of them if you don’t have an Instagram account!
Think of Instagram as a
hand or extension of your company. The more present you are on Instagram, the
more present you will be to your potential customers on Instagram.
6. Build An Audience That
Will Stay Connected With Your Brand
One of the beauties of Instagram is that it has all of the paid advertising capabilities of Facebook, but it has something in addition to this that Facebook does not have: organic functionality.
When we refer to organic
functions, we mean actions you can perform or results you can achieve without
having to directly pay for them in advertising dollars.
On Facebook, if you want
to build the amount of fans (or followers) that your business page has, you
have to pay for them with Facebook ads.
On Instagram, you can
build your followers organically. This allows for a very natural relationship
to occur between your brand and your followers from the start as opposed to
forcing the connection with paid ads.
It’s like a grassroots
movement that takes effect where the more followers you have, the more others
start to follow you. That organic, word-of-mouth type follower growth is
priceless, especially for newer businesses. In addition to whatever efforts you
put forth into building your followers, 50% of Instagrammers follow brands
anyway! This means that half of the 800 million people on the Instagram
platform are specifically more likely to follow your brand just for being on
7. Strengthen Your
Relationship With Your Followers And Potential Customers
Another one of the benefits
of Instagram being an organic platform is that you can see a lot of engagement
on your posts without having to pay for it.
Engagement with brands on
Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and
84 times higher than Twitter.
users “like” 3.5 billion times per day.
With these kind of
engagement rates, you can count on your ever-growing follower base to interact
with your posts more and more, for free!
Whether they are liking
the post or commenting on it, they are making the decision to interact with
your post which shows interest in your brand.
Instagram, once you like a post, it gets archived under your profile settings
under “Posts You’ve Liked.” This means that Instagram users who like your
company’s posts are simultaneously saving your posts to their bank of liked
images that they can reference whenever they choose!
Businesses can capitalize
on this opportunity to stimulate conversation and comment back directly with their
followers. On Instagram, you can use the @ sign to tag users and reply directly
back to someone who either liked the image or commented on the post.
The more transparent and
responsive a brand is with their followers on Instagram, the more trust is built
between that brand and its potential customers. The more trust a consumer has
with a brand, the more likely they are to purchase from them over competitors.
8. Learn The Likes And
Dislikes Of Your Customer Base
Whether you’re a startup
who has everything to learn about exactly who your target market is or whether
you’re a seasoned company that’s just new to Instagram, there’s always going to
be room to learn more about your target market.
It’s important to remember
that a target market is more than just an audience with statistical
demographics and behaviors. A target market is comprised of real people, so
your marketing efforts have to stay as fluid and flexible as they are to stay
in front of them.
Having said that,
Instagram is a great tool to learning the ever-changing likes and dislikes of
your customer base and followers. You can see what kind of content they like
best and are drawn to, and which they aren’t. You can see which accounts they
like to follow and which they don’t.
This information will be
crucial to know as you create content for your Instagram account, but it’s also
valuable to know for your marketing strategy as a whole!
9. Instagram Is A Visual
One of the main benefits
of Instagram that separates it from all other social media platforms is that
Unlike other social media
sites, Instagram is comprised solely of photos and videos that can be
accompanied with text, but text is not mandatory.
This is beneficial to you
because most people remember more of what they see than what they read or hear!
Additionally, videos tend
to outperform images on social media when it comes to engagement and results,
but both videos and images outperform social media posts without either.
This instantly gives Instagram
the leg up on other social media platforms that don’t require one of the two to
Having a photo or video
centric platform allows your followers to remember your brand betters, and it
makes them more likely to engage with your content. Both of these factors bring
your followers on Instagram one step closer to a purchase.
10. You Can Constantly Use
Instagram To Fuel Your Other Marketing Efforts
One of the biggest
benefits of Instagram is that you can take all of the information and data you
gather from it and use it across all of your other marketing efforts.
All of the website traffic
you send from Instagram can be retargeted on other platforms as well such as
Facebook, Google etc.
You can even use your
Instagram posts to promote other marketing efforts you have going on and vice
and marketing efforts allows you to extend the reach of that channel and
encourage existing followers to keep track with your brand on other platforms.
The more touch points your brand has with a consumer, the more likely they are
to purchase from you over competitors!
Those are the top 10
benefits of Instagram for business! While building your Instagram can consist
of a lot of hard work, the benefits of Instagram are worth the effort in the
end! Interested in letting the exerts at our Instagram marketing company do the
hard work so you can reap the rewards? Contact us today!