Menu   ≡ ╳
  • Login/Register
  • My account
  • Cart
Menu   ≡ ╳
  • Home
  • Pricing
    • Email
      • AOL
      • Gmail
      • Mailru
      • Outlook
      • Rambler.ru
      • Rediffmail
      • Yahoo
    • Social
      • Instagram
      • LinkedIn
      • Pinterest
      • Reddit
      • Twitter
      • Tumblr
      • YouTube
  • FAQ
  • About Us
  • Blog
  • Contact

Incorporation of Company Branding and SEO

  • April 17, 2014
  • Email Account, Social Media Account
No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

  • dhpd22

    About us and this blog

    We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

    Learn more about us

    Request a free quote

    We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

    Contact now

    Subscribe to our newsletter!

    More from our blog

    See all posts

    Buy Verified Instagram Accounts: Setting Up An Instagram Business Account

    Rising marketer wants to take all of Instagram's business advantages. Instagram has…
    Continue reading

    Marketing Alliance: Buy Verified Aged Gmail Accounts To Pioneer The Email Industry

    Do you want to enhance your business online or market your business…
    Continue reading

    Buy Aged Bulk Gmail, Twitter, Hotmail, Instagram, etc. Phone Verified Accounts

    Bulkaccounts.com is an online seller of different social media accounts for a…
    Continue reading

    Is Search Engine Submission Necessary?

    The simple answer is no - search engine submission isn’t necessary. The majority of…
    Continue reading

    Can Any Inbound Linking Hurt My Ranking?

    The answer is simple - inbound linking cannot hurt your search ranking. How…
    Continue reading

    The Importance of Anchor Text in Back-links

    The importance of anchor text with respect to a linking strategy cannot be overstated.…
    Continue reading

    Absolute Links vs. Relative Links – SEO Value

    The debate between absolute links and relative links continues to live on in the…
    Continue reading

    Strategic Use of Images in Search Engine Optimization

    When assessing page structure and layout, there is a subtle, yet strategic way to…
    Continue reading
    Prev. Post
    All Posts
    Next Post
    • Total: 0
    • 0
    • 0
    • 0
    • 0
    • 0
    No Comments

      Leave a Comment cancel

      +91-8907300008
      support@bulkaccounts.com
      • Gmail Accounts
      • Outlook Accounts
      • Instagram Accounts
      • Youtube Accounts
      • LinkedIn Accounts

      Terms Of Use

      Privacy Policy

      Refund Policy

      Follow Us:

      Copyright © 2020 Bulk Accounts. All Rights Reserved.

      [contact-form-7 404 "Not Found"]